Title: Back to the Future ES-345 — 40th Anniversary Launch
Client: Gibson
Usage: Product Launch, Promotional Materials, Press & Social Media
Role: Photographer, Creative Director & Photo Editor
Location: Los Angeles, CA
Date: 2025

Description:
Photographed and creative directed Gibson’s limited-edition Back to the Future ES-345 launch commemorating the film’s 40th anniversary. The campaign celebrated the iconic guitar played by Marty McFly, featuring both a Gibson Custom Shop edition (limited to 88) and an Epiphone release (limited to 1,985). Shot with the original DeLorean, the imagery highlighted the craftsmanship and cultural legacy of the instrument across promotional materials, press, and digital platforms.