Title: Let a Bear Sh*t in the Woods
Client: Animals Asia
Usage: Awareness Campaign, Digital & Press
Role: Co-Creator, Producer & Photographer
Location: Los Angeles, CA
Date: 2020

Description: Co-created and produced a high-impact awareness campaign for Animals Asia addressing the cruelty of bear bile farming in Vietnam. Using humor, cultural provocation, and celebrity participation, the campaign generated over $1M+ in earned media value with zero paid ad spend. Video component directed by Shaina Danziger.